Trying to grow a business can be one of the most time consuming but rewarding tasks for any entrepreneur. Trying to stand out in a sea of other businesses can be difficult, especially when you have to compete with companies who have larger marketing budgets.
One of the most cost-effective ways to stand out from the crowd is to invest in taking a before an after images. These images are great because they answer the questions your website visitor has.
Questions such as; What am I getting? How will this turn out?
To better explain this, let’s use a the home improvement industry as an example. It can be hard for potential clients to see exactly how they’re going to benefit from a contractor’s services. However, when they see the before and after photos of a newly renovated kitchen, it bridges the gap a lot easier for the decision maker. They can put themselves in the shoes of the before picture, as they might have something similar and they can certainly see themselves in the after (renovated) photo.
You can see examples of this in different industries online. However, as I mentioned in the example above, it’s most common in the construction and renovation industry. I found a great example of effective before and after photos at www.furnacerepairvancouver.net
How To Do It
Since this is a photography blog, I would be remiss to not include tips on how to take these photos:
Camera. As far as a camera, if you have a profesional camera with a wide-angle lens, then you’re good to go. However, even if you don’t most smart phones can give you a great looking image.
Framing. Be sure to keep your before and after photos fairly consistent, they don’t have to match exactly but the closer they are the better. This will allow for easy comparison and no confusion.